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REUTERS -- Ford Says New Plan Goes Beyond Job Cuts -- Ford Motor Co. says its new restructuring plan goes beyond job cuts and plant closings in its effort to restore North American profits. The nation's second-largest automaker also will try to reinvigorate its domestic brands as part of the turnaround. Shortly after Ford announced its plan Monday to cut up to 30,000 jobs and close 14 plants by 2012, Ford Americas President Mark Fields stood between two clay models of concept vehicles — the Ford Fairlane crossover and Ford Reflex diesel-hybrid coupe — to show that the company isn't afraid to head in new directions. Fields said that at the beginning of the company's internal deliberations on its restructuring plan, he questioned whether all three domestic brands — Ford, Lincoln and Mercury — should continue. He decided the company was stronger with all three, but only if they appeal to different customers. He said the company hasn't adequately differentiated its brands in terms of design and amenities.
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beyond job cuts and plant closings in its effort to restore North American profits. The nation's second-largest automaker also will try to reinvigorate its domestic brands as part of the turnaround. Shortly after Ford announced its plan Monday to cut up to 30,000 jobs and close 14 plants by 2012, Ford Americas President Mark Fields stood between two clay models of concept vehicles — the Ford Fairlane crossover and Ford Reflex diesel-hybrid coupe — to show that the company isn't afraid to head in new directions. Fields said that at the beginning of the company's internal deliberations on its restructuring plan, he questioned whether all three domestic brands — Ford, Lincoln and Mercury — should continue. He decided the company was stronger with all three, but only if they appeal to different customers. He said the company hasn't adequately differentiated its brands in terms of design and amenities. 