|
Hard Rock Hotel Holdings, LLC as entered into a license agreement with Cherokee Nation Enterprises, LLC that, pending review of the National Indian Gaming Commission, will enable Cherokee Nation Enterprises to brand its expanded hotel and casino in Catoosa under the Hard Rock Casino name.
The Hard Rock Casino Tulsa is the first Hard Rock-branded property in the Midwest. The new property will bring its own version of the Hard Rock experience to Oklahoma with influences from Cherokee heritage, Oklahoma's rich history of musical artists and a blend of the property's current and future amenities and entertainment.
"We are excited about bringing the Hard Rock experience to Tulsa. Hard Rock is a nationally and internationally known brand, and bringing it here allows us to make it uniquely Oklahoma," said David Stewart, CEO of Cherokee Nation Enterprises. "Being part of the Hard Rock brand, combined with our current expansion, will set us apart from any other entertainment option in the region."
"What should be clear is that the Cherokee Nation retains full ownership and management of all of our facilities. This is a marketing mechanism to share the Cherokee hospitality that we are known for," said Chad Smith, Principal Chief of the Cherokee Nation. "The Hard Rock brand is another tool that we are using to create a diversified, growing economy in northeastern Oklahoma."
As part of the Hard Rock brand, the new resort will include the dιcor, memorabilia and merchandise that have made the Hard Rock brand famous around the world.
The Hard Rock Casino Tulsa's current expansion is estimated at $155 million, with the new gaming floor opening in December and the newly branded hotel welcoming its first guests in the spring of 2009.
|
